Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fortra Health, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My child has 3 allergens. Every 2 weeks when we do an updose the order of the allergens list changes both in the app and on the printout they give you to measure the amounts at home. Why? It would make sense to have them in the same alphabetical order every time so it would be easy to follow. I am scared that I am going to measure the wrong amount because they switch up the order of the allergens every single time. This program collects a $5k fee that insurance won’t pay for and they can’t even make a simple fix of having good design where the allergens are listed alphabetically so that it is easy to follow and less prone to user error. Frustrating!
I like that the clinic can see what’s going on and there is a call button.
Latitude Food Allergy Care is 100% focused on food allergy and offers comprehensive food allergy prevention, diagnosis, treatment, and care for childr...