App Profile: Alertrak

Each year, millions of people have allergic reactions to food. There is no cure for food allergies, so it is important to recognize and avoid any ingredient that may cause serious allergic reactions or adverse effect on health. The FDA imposed regulation on food manufacturers to include any major food allergens on food labels to help allergic consumers identify offending foods or ingredients. However, there are food products that may have undeclared allergens so consumers must read the ingredients list thoroughly.
With Alertrak, consumers can take the guesswork out of checking food labels and save time. The app allows consumers to pick their food preferences for ingredients they want to avoid. Have a medical condition such as diabetes? Choose diabetes as the medical condition and ingredients to avoid and Alertrak will help find the information that matters. Just simply scan the barcodes at the grocery store, and the app will inform users if the ingredients on labels show a match with users’ food preferences. For many consumers, it is not idealistic to avoid all processed food products. Alertrak is a great tool in promoting better health management for consumers.