Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Studio Gridpop Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is a fun tower defense type game but you build the path based on random pieces each round. The start of each match is a lot of fun but as the game goes on if you did not get plenty of towers you quickly get overrun fast and it’s all random what you might get. after a while you will need to defend two or three different roads but all with their own start and end point and that’s when the game get a bit unfair. As you are forced to build the same amount of defense for all new roads but with the same money and income you barely could keep up with a single road. Most times you will die from not being able to afford enough towers between all roads. Even if you aim to build new roads close to your older path’s towers you’ll never get the pieces you need to do so. The game needs some way to earn more cash , or strengthen all towers. Overall it’s a fun game but you’ll see once you are halfway through a level it gets gets very apparent you’re going to lose as each wave begins overwhelming you slowly. The game also needs an undo placement option, so many times I accidentally placed something that I did not mean to and it ruins your run as it’s final once a piece is set.
When I saw a $5.99 tower defense game I was excited for that price I knew I would be getting some quality and I did! Great art style, interesting gameplay, fun progression but I have 2 main complaints. #1 IT IS TOO RANDOM!! I wholeheartedly believe that there are some rounds that even the greatest “Isle of Arrows” player on earth has lost before they even place their first tile, because they are going to get SCREWED by RNG. Oh yeah I’m on round 18 and I’ve only been given FIVE towers I can’t imagine why I’ve lost. Or one round where I had an amazing set-up, I even had a second path with tons of towers to boot but I couldn’t get a bomb for over 15 rounds, awesome set-up and 50 coins down the drain just because of RNG. #2 MURDERS the battery, I can’t play 40 rounds without my phone losing all of it’s battery (and I recently got it replaced) and even if I have it plugged in I can’t play an entire game because it over heats the device and shuts down entirely. RNG
I love Isle of Arrows and have worked through all of the campaign levels exepect for one Merchants Guild in the Burning Embers realm. The variety of towers and relics, randomness and variety of levels, and the option to play the Gauntlet and daily challenges are all great. I keep playing every day. My one major complaint is that I've found the merchant guild levels especially frustrating and I've been playing and replaying the same one again and again and feel totally hamstrung by the RNG quality of the game. I wish that we could do one of the following: 1) keep and use some number of tiles later, 2) have some sort of powerup (other than relics and black market draws) to deal with repeated waves of quick or beefy attackers, especially early in the level when you haven't had a chance to develop your path and towers, or 3) change the weighting of what randomly shows up in the early part of the level to make it more possible to complete. Despite my frustration with the merchant guild levels I love the game. Thanks for creating it. Hope there are expansions and updates in the works.
Isle of Arrows is a Puzzle Tower Defense game in which you build a fortress in the sky. Place towers, expand the isle, and build your own paths. Can y...