Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Birdi, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Aside from being part of the broken American healthcare system, the app is difficult to use. When signing up I couldn’t figure out what insurance ID to enter, so I called for tech support. They gave me another number to try, that wasn’t listed on any of my insurance cards. Then after 7 minutes, they figured out my employer uses a third party Mediimpact that signed me up with Birdi and I have to sign in with them. I’ve lived in Canada and used their healthcare system, I wish America would get with the rest of the world and get with universal healthcare.
This may be the slowest app I’ve ever used. After a minute or so waiting for it to load my prescriptions, each refill takes equally long, as I wait for a medication to be added to the cart and then for the list to reload. I have to wonder how something like this made it past QC testing - maybe the testers were all asleep?
I take a medication to help control my blood pressure. Luckily. Because every time it is ready to refill I get the same dishonest sending-my-BP-soaring email from Birdi (I knew we were in for hard times when they renamed Novixus (obviously another PR-department-generated name but at least it didn’t set your teeth on edge) as Birdi (isn’t that just *adorable* if you’re a five-year-old) and added a little blue bird (*very* like Twitter’s) fluttering over the screen. But I digress. The lying-in-their-teeth email says: “You have one or more prescriptions that are ready to be refilled and we have been trying to contact you to confirm your order. We're sending you this email in case you missed our other contact attempts.” There are never any “other contact attempts” — not phone message, not text message — and the email I quoted here is always the first contact. It is very irritating to see a supposedly responsible company shading the truth in this obvious manner — it really makes me wonder about their values. Just send me that email and leave out all the fabrications about how you’ve been trying to get in touch with me.
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