ChessUp

Bryght Labs Inc. · iOS

ChessUp

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

ChessUp screenshot 1ChessUp screenshot 2ChessUp screenshot 3ChessUp screenshot 4ChessUp screenshot 5ChessUp screenshot 6ChessUp screenshot 7ChessUp screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does ChessUp Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 ★(2,601)

Rating Distribution

4.8
★★★★★
2,601 reviews
5
2%
4
1%
3
2%
2
7%
1
88%

Top Countries

🇺🇸 US🇬🇧 GB🇩🇪 DE
Reviews (3)▼
★★★★★gaitherlee2/16/2025
Father/Son Connection

First of all, let me say that I LOVE YOUR PRODUCT! It has renewed my interest in chess! Since it arrived, I’ve used it every day! I enjoyed it so much that I also bought a board for my son in New York so we could play together using Chessup. I’m retired, and my son is 27. In elementary school, he became a local and state chess champion, and I was a dedicated “Chess Dad,” but he lost interest before his teenage years. We haven’t played much since then and never cared much for online chess, but we are both excited to reconnect over chess through the Chessup universe! We plan to share it with our friends and family. Thanks again!

★★★★☆Michael Bishop6/6/2023
Amazing board, decent app

I preordered the board and waited for it to arrive. When I first for it, the board looked great but the app was a hot mess. It had a lot of problems and the firmware on the board had some issues as well. Since that time, there have been a somewhat steady releases of updates and it has finally reached a fairly decent level. There are still some areas where it could improve because the app isn’t the most user friendly, but I can finally use it without it glitching out on me constantly. The board itself is fantastic. With RGB lights, it is considerably better than alternatives. The sensing of pieces was never an issue, but I feel like it has been improved in newer firmware. It rarely misses a move. Overall, it works fairly well if you can get past the clunky interface and I’m fairly happy with the purchase. Of all my chess boards (both electronic and standard) this is my 9 yr old daughter’s favorite one to use when we play. The assist levels are good and she finds the RGB feedback to be better than the rest. And if it gets her interested in playing then it is worth it.

★★★☆☆Ufhe wbsid4/5/2023
Huge potential, a few problems

This is a review of the app, not the board - though the board is very fun to play on with a lot of attention given to the lights and effects. If any or all of these points are addressed this would be 5 stars for sure Overall when the app works its awesome. Moved from humans and ai are responsive and clear. I do agree with other reviews that currently the ai seems a bit miscalibrated, it feels harder than humans of an equal elo. A lot of parts of the app seem to not work or be finished though. For example I have never been able to play more than one game against ai in a row without turning the board off and on again, which is small but easily noticeable. There is a section in the app to scale the elo range you want to play against based on your current lichess elo, but again I cannot figure out how to connect my lichess account nor update the elo baseline away from the 1500 default. Finally there is a lesson section but it only goes up to a few intermediate lessons and above that is currently empty. When playing ai I also feel this is a little feature dry - there are things like hints but no way that Ive found to undo moves to explore additional lines - something ai players are perfect for Finally, unless its in a lesson somewhere, there is a huge missing item - no puzzles! Either on the app or over the board (or both!) feel like theyd be perfect though maybe a small nuisance to set up

Version History (68)▼
3.1.138/29/2026
3.1.124/22/2026
3.1.114/2/2026
3.1.103/31/2026
3.1.93/17/2026
3.1.83/7/2026
3.1.73/4/2026
3.1.62/24/2026
3.1.52/16/2026
3.1.41/21/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (9)▼
DanishDutchEnglishFinnishFrenchGermanItalianPolishSpanish
App Details▼

ChessUp is a companion app for the ChessUp smart chessboard. The app provides chess game archives and analysis. The app can link with the chessboard...

iOS App ID
1588782312
Content Rating
4+
Min OS
16
Size
217.7 MB
Publisher
Bryght Labs Inc.
US