Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Quest Diagnostics, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Apparently I can’t create an user name And I don’t know my birth date?
There are two apps from Quest Diagnostics. The one to check-in doesn’t allow you to create a new account. So, I used the other app to create an account. The check-in app says it uses existing login info, but it won’t, no matter how many times I try.
Starts at 2009, able to change date one month at a time, have to tap 840 times to get to my birthdate. Really stupid.
Quest Lab Alert for Physicians is a companion to the Quanum® Lab Services Manager application, both providing access to the same Priority and STAT res...