Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arik Zurabian · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A well put together love letter to a classic era of gaming. We need more point and click adventures like this. Please support indie developers like this.
The art is good and you can tell the creators had a unique premise. For me the solutions were convoluted at best, random at worst, and I quickly began to wish for the game to be over. Also, having to constantly drink and then replenish your stock of beer in order to interact with certain characters, while amusing at first, gets old
Beware! Save your progress constantly
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