Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MESSA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App will not allow you to log in. It scans for Face ID. Then send you an email with a confirmation number. The app will not allow you to put the information number in, the text box doesn’t work and the keyboard doesn’t come up.
I love the MESSA app! It’s been awesome to be able to check all of my information, even though I’m a dependent. So easy to access claims, deductible, etc.! Thankful for MyMESSA!
I am very glad to see MESSA (the best healthcare for public employees in Michigan by far) has an app! I have already used it to check my deductible and look up my insurance number to fill out a form. Simple and easy to use. I look forward to seeing what features will be added.
MESSA’s mobile app gives you easy access to your MESSA health benefits anytime and anywhere. The MESSA app brings your MyMESSA member account experien...