Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benfinity, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Company dose not explain how the benefits work. They take you hard earned pretax money which is suppose to be a benefit to your family and make it very difficult to get your money back. They are hard to contact and do not explain them selves very well. They told me I had money to carry over and come to find out that I lost it as soon as I stopped participating in the plan. I will never recommend anyone to use this company or app and even detour you from starting. In my opinion it’s a scam and that why they make it so difficult to recover your funds!
The program doesn’t process all claims correctly. Just had an express scripts co pay they processed as a charge and not a medical expense. You have to monitor your expenses to closely. I have expenses submitted directly from my dentist and eye doc that aren’t getting processed, even when billed by them. This app needs work
Overall this is much easier than the former BASIC interface except the onus is on you to transfer money from their holding account to your own bank. (No thanks on them tracking my non medical spending habits! Too messy keeping eligible FSA purchases separate from “my money”... if it doesn’t auto approve your purchases it seems it’ll be taken out of your reimbursement!) App is very buggy. “Remember me” at sign in won’t remember me. Nothing prompts Apple to save my password, either. Attaching verification results in a green spinning circle. You have to close the app and go back in where it still says Attach Verification but is somehow attached, possibly leading to upload the same item several times (I just had this happen). Each subsequent time it gets +1 step further and then does the green “spinning circle of death”. Lastly, and this is perhaps an issue with BASIC, their approvals are widely inconsistent. I uploaded one proof for a copay and they said OK, uploaded same proof for a second one and they said No, Need More Verification. (Of which I didn’t get an email notification, so the overall notifications are WIDELY inconsistent and untimely. I have to be proactive to monitor reimbursement requests daily.)
The BASIC benefits mobile app makes using your benefits easy and keeps you connected 24/7. Save time and hassles while making the most of your benefit...