Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The University of Michigan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This application is not intuitive particularly when used online. It doesn’t communicate with other sources. It’s impossible to upload data from other places when you’ve gotten things done like, a colonoscopy. So it keeps reminding you of things you’ve already done so that’s useless. You should be able to turn off those features. It really seems like it’s behind the times. But they do always let you know when you owe the money! Even though your insurance company is covering it and no, I’m not paying until the insurance company has reviewed it. So that’s ridiculous. Needs work put somebody in the design and engineering that actually needs to use the product. Maybe that might help it improve. And don’t get me started on the duplicates of medicines that haven’t been removed from the system or can be removed by me from the system. But actually, there’s so many errors with this system, and not being intuitive that it would be best that “they” sat down with a bunch of users and have them go through and look at all the issues. Cause it’s not something that can be covered in a survey.
I resisted downloading and the My U of M Health portal for a long time, but I have found it to be very useful once I finally made the effort to start using it. I used to have to call or visit every different clinic that saw me to get test or lab results, but this service makes it easy to access that information all in one place. It seems all of my doctors and clinicians use this portal religiously, so it’s never a question that when I use it to communicate with them, I’ll have a reply in short order. The U of M health system is a massive (sometimes unwieldy) beast, and this portal makes it easy to navigate access to providers, information as to locations, test results, information, etc. I still prefer to call my clinic for prescriptions and appointments, but I HAVE found this portal to be a font of vital information, especially as far as test results, clinical visit summaries, and future scheduling is concerned. If you receive care from the U of M behemoth, I HIGHLY recommend that you sign up for the portal.
No complaint about the healthcare service itself, which is wonderful - attentive, caring, thorough, and authoritative.. The institutional system, however, could be improved, in at least two specific respects: 1. Accessing Medical Records is much more complicated than it should be and needs software updating. I was warned by a nurse about this, but spent over an hour anyway, hoping to find a needed document, which I never did. 2. The Sleep Disorders Center needs to follow up with the patient with some interpretation of their test results, no matter who orders the testing. They did the test and they are the experts. I’m thinking that both the Center and our primary physician thought that the other would do this. We heard nothing from either of them about these results, and were not competent to interpret them ourselves. Lillie Shadle Neil Shadle
Michigan Medicine offers easy access to your medical care through the patient portal at MyUofMHealth. If you are a current patient at Michigan Medici...