Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Handelsman Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The whole point of me downloading this app was to be able to scan my rewards at the store and not have to give my phone number. What a waste of time getting everybody’s phone number and you can’t even have the option. The rewards card at the store? Why would you even make it an option in the app? The line will go much quicker if people can just scan the card.
I love having my card in the app. It’s allowed me to limit junk on my keys. I also like that I can add to my shopping list as I run out and either stop in to pick the items up when I’m in the area or have them delivered if I need them right away!
App is unusable due to a bug in the sign-up process for me - now when I attempt to add anything to cart, simply says email format is wrong. Same as when I try to use the website on my Mac. Relatively tech-savvy but can’t find a way around this issue.
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