Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Fred W. Albrecht Grocery Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Basic overall layout is ok. Finding weekly ad deals is fine. But the layout of the digital deals page is awful. Windows inside other windows makes scrolling difficult. Maybe it is done on purpose to make clipping coupons difficult? The amount of footer space taken up by the company info is excessive. Disappointed. Could be so much better. Too bad - it is a store I really like.
Otherwise I love the new app! Especially the reorder feature
I’m glad that Acme finally has an app but there are a lot of improvements that could help the user. If you were able to click an item from the weekly ad and select that would be helpful. If the app allowed for substitutions to be approved or rejected through the app, an out of stock notification when attempting to add to cart would help. Also text notifications of order ready for pickup and app check in would all be great added features for the user.
Welcome to Acme Fresh Market! Let Acme Fresh Market make doing it all just a little bit easier with our Acme App! We know you’re busy – let Acme hel...