Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gaia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A lot of the classic teachers & workouts/practices are great. But there are a few odd things & some functionality issues as well. I have a few GAIAM yoga workouts I’ve had (and done) for a long time & still love, but I wanted more variety & was stoked to see the HIIT workouts as well. Weird: on a particular series of Restorative Yoga there’s loud music in the background…??! Bummer, because the practices are good, but nobody I know wants to hear that during a restorative workout. FRUSTRATING: I have committed myself to doing one of the HIIT series – and it was off-line for a couple weeks… No explanation, and I can’t find a working support link. It was maddening enough to make me consider canceling my subscription… One more wish: that I could organize my “List” by workout type.
I think this Gaiam also made Yoga studio, which I fullheartedly loved for like 2 years until Fitness+ came out, then the app was kind of boring and the sync with Apple TV was kind of clunky. But then when I subscribed to Fitness+… and the yoga search was abysmal… but I loved the video component and the explanations. I use yoga for focusing on problem areas I discover while doing other workouts, so I need to search by keywords and filter. This seams to be the combo I was looking for! The filter is a little clunky because it’s only possible from the homepage, but the keyword search is great. The 2 classes I tried today were SO informative and did things to my joints that I couldn’t dream of. I hope this remains a 5 star for me and they keep updating the functionality.
I need variety in my workouts and this provides it. I wish there was more functionality like being able to sort by length of videos and create my own playlists. There is a My List option but you can’t create sub folders. Also the auto play of the next video function is weird. I don’t know many people who binge workout videos!
100’s of home workouts, yoga, and fitness programs, all levels welcome! Find support from world renowned instructors like Tony Horton (creator of P90x...
| Name | Price | Type |
|---|---|---|
| Gaiam TV Subscription (Monthly) | $6.99 | Monthly |
| Gaiam TV Subscription (Annual) | $69.99 | Yearly |