Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Health Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So today I got a call from 4 digit number. I had never seen this so I was paranoid as to who called me with such a weird number. I thought it must be some hacker or something. I found out it was a government call after I checked on true caller. And I am guessing this could be the reaction of majority of people. So you should really use a normal number.
App is not meant for people who are living in India but have a phone number outside of India. It doesn’t send otp to non indian numbers which may not be good for NRIs who would now want to use this app when they board a flight and it’s mandatory to have this app installed. Also anyone should be able to use this app for acquiring info about covid even foreigners if they are currently in the India. It would be quite helpful to have this feature in this app.
This app is very well made, and a quick look at your version history is enough to tell that you all are constantly updating and tweaking the application, which is a good thing. In such times, this initiative by Govt Of India is highly appreciable and the speed with which this app came out is quite something. Any app developer can tell that coming out with an application that can potentially be used by thousands to millions in a matter of days is no easy task - you all did it, so congratulations for that!
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