Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Forks Over Knives, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app last night and purchased the VERY (to me) expensive upgrade at $25/month. Nothing happened -- except that I lost $25. Despite the subscription showing up as active on my subscription list and the $25 charge showing up on my credit card, no recipes or functions are unlocked in the app. I attempted three different ways to contact customer service to address this problem, and have had no responses. Cancelling the subscription at this point will simply mean I won't be charged next month -- not that I will be refunded for this month, despite receiving nothing in exchange for my "subscription". $25 a month is a high cost subscription in my experience; the whole reason I was willing to pay it was for the convenience of ready meal plans, recipes, etc. Very disappointed, and a little embarassed as I am more than able to search out recipes and write paper lists before going to the grocery store -- which is what I now have to do, despite having spent way too much money NOT to have to do it.
Got a subscription and been using the app for about 3-4 weeks now. Recipes are pretty delicious and having one place to plan, shop, prep is pretty fantastic. Having a starting point every week to plan from and then being able to swap out is really awesome. Portions are a bit inconsistent, but manageable. The app itself needs a bit of QA help. The whole app freezes up frequently when scrolling through comments in a recipe. The close button when viewing a recipe either doesn’t work at all sometimes or has a substantial lag other times. Favoriting recipes is very error prone. When I favorite something, it often doesn’t show up in the search with the favorites filter enabled. It’s a paid service, so I would expect bugs like this to addressed and not to see the most recent update was over a year ago.
If you are thinking about going plant based this is the easiest plan to follow. I didn’t have waste and so far all the recipes have been delicious! Even my omnivore friends love it. I always make extra to share. I already ate plant based but was tired of finding and organizing what to eat every week. Everyone idea of vegan isn’t the same….. now I don’t have to weed through recipes that call for lots of plant based processed foods. Building a plant based kitchen is probably the hardest part and you just have to accept that may take awhile. Pantry staples last a long time and all the fresh is easy to buy in the right proportions with this app. Love love love this app!!! I rate it right up there with my robotic vacuum! It does the majority of the work so I can enjoy life more!
Make meal planning easy with the FREE Forks Meal Planner, which offers seasonal menus, grocery lists, and all of the resources you need to make plant-...
| Name | Price | Type |
|---|---|---|
| Monthly Subscription | $6.99 | Monthly |
| Annual Subscription | $49.00 | Yearly |