Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HSBC Global Services (UK) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A lot of upgrades
“Faster and Simpler”, except that every time I launch the app I am required to update it! Please consider doing less “feature” updates less often and if you must fix a security problem, fair enough... but it is neither faster or simpler if you are going to let out an app that requires constant updates because you don’t test it properly, or your marketing people insist on “great must have new features”!!
This new version of the HSBC app available in AU is MUCH prettier and has a more user friendly interface however it does not differentiate between pending and posted transactions. It only shows the pending under details as a “total hold”. In addition your “available” balance is not readily shown and you must go into details to view it. For me, those are two of the most important banking aspects to be able to access and view with clarity.
Enjoy faster banking with a simple and seamless design that leaves you more time to explore your world. Take a closer look today: - This brand ne...