Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NAB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The NAB app is the best banking app I’ve used whether in Australia or the United States. Most banking apps are annoying, the NAB app is way easy to get on with. I love it.
NAB in general provides a poor service from a local and global standpoint. The site design is inadequate and the level of communication from NAB is very poor. They take extended periods of time to answer the phone then shift the caller from one department to the next, even for simple tasks. NAB finds it difficult to send emails, that are related to important matters, or make calls to customers on time and on schedule. When I compare my experience with other banks I have business with NAB is by far the lowest performing institution I have ever dealt with.
Three stars because the app is normally ok but recently my account just disappeared, try and log in and it says I don't exist. I can log in fine on a web browser. I'm uninstalling and installing again to try again. Weird.
With NAB’s Mobile Banking app, managing your money has never been easier. Download NAB’s banking app today and register your account to check balance...