Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kok-Leong Ong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It works you just have to do the survey online first to get a log in
Very informative but can’t use it a week after downloading
Had My Baby Now recommended to me by our MCHN and I love it! Being able to access such a broad range of topics in one app is so convenient - from play ideas to new recipes to try. Such a great toolkit for parents
My Baby Now is an app developed by experts from Deakin University and University of Sydney with technology designed by RMIT University. It is a new...