Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PARENT-INFANT RESEARCH INSTITUTE INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Found this app really helpful, especially the calming tips and problem solving sections
Love the concept but restarts every time. The photos and memories I’ve added are gone. This has happened three times now
Good idea, I really like using the app. However it crashes when you try to take a photo to add to “My Moments”, you can only save 2 additional people to do things with, and you can’t add your own “Feel Good” activities. It would be great to see in a future update these features added and bugs fixed. This app has a lot of potential. Maybe even make a companion app for new dads?
Being pregnant and having a baby are big life changes. As well as excitement and joy, it’s common to have mixed emotions: uncertainty, and even worry...