Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Willow Wealth Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love this platform and think it’s necessary for the world and if given the chance, would love to invite one of its leaders to be interviewed on my own podcast so that I can spread awareness about the positives of this platform and what they can do. My desire and what’s missing, to me, are the smaller investments that allow one to “grow into” an accredited investor overtime which can happen over time as profits/gains are made. I currently invest in the prism fund and saving a percentage of my business earning so that I can invest the $5K into its real estate fund in the next couple of months (tax season). Additionally, over the years I desire to invest more and more into things like the prism fund and then graduate to much larger assets classes. As my net worth grows overtime i, and I feel many others, can be able to grow into an accredited investor and take part in the larger deals. By this I feel Yieldstreet has not only taken advantage of its current demographic of wealthy individuals but can also secur it’s “future” investors aswell by allowing early entry.
I have had 3 out of the original 4 investments default. One was able to negotiate and get out of default, but the other 2 have been in default for 2 years. I am waiting while they continue to try to recover the money. The legal battle for both is ongoing and lengthy. Hopefully they will pan out and recovery will be successful. I don’t need the money, so I can wait as long as needed, but I probably won’t be investing anymore until after everything is resolved.
I had signed up for this app and followed what seemed to be a really simple process; putting in your information, validating that information and then linking a bank account and transferring money. Little did I know that I had just entered the biggest bug this app has, APPARENTLY in that work flow before I linked a bank account and transferred money there was one last validation step. I was apparently supposed to receive an e mail to submit paperwork to valid my investor status (even when this happened the “link” didn’t even take me to an active page it just endlessly loaded) so because none of this happened my money was now stuck in limbo because I technically couldn’t keep it in the app because I wasn’t a “valid” investor, AND I had closed the original linked accountant. Additionally Yieldstreet wouldn’t let me add another new account to transfer the money out of the app even though you can add a max of three linked accounts. Needless to say they clearly have a lot of bugs to workout, and I’m still trying to get a solution.
Join more than 500,000+ members diversifying their portfolios with private markets.* Willow Wealth, formerly Yieldstreet, seeks to make it simple to...