Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Masterworks, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In what world does it make sense for an investment app to proactively remove your Portfolio screen from the app. They seem to be actively hiding the fact that the value of the investments are rarely getting appraised and when it does, the assets are all falling in value and they rarely ever sell paintings anymore. So you are stuck with a assets that they do not spend ANY effort providing updates on or future plans for, and now they even hide the dwindling value (it can only be found on web) and focus on stupid art quizzes and hyping up new assets that they’ll never speak about again once it’s its reached 100% inventment. BEFORE YOU INVEST, beware that you’ll never hear about your assets again - they’re 100% focused on getting more people to invest, not on managing or taking responsibility for the invested portfolio. I’m tempered to use the word scam but i think it’s just non-app people in leadership of a consumer app and they have no understanding of the core needs of their users.
There are complaints and negative reviews I read about the illiquid nature of these holdings as well as the high fees involved. That is absolutely correct but no secret. This is not like public company stock investing. It’s much more akin to private venture investing - a long term hold with no control of the exit timeline. You have to go in with the right mindset and perspective. If that’s part of your investment strategy, then data shows that this asset class has historically performed quite well and is less correlated to general macro economic swings than most other asset classes. So it’s a pretty solid complement to a diversified portfolio.
5 stars from me l've invested in Banksy!!! Choosing to invest in a Banksy artwork through Masterworks has been an amazing experience. I've followed Banksy's iconic work for years and respect them greatly so being able to own a stake in this creators world is a dream come true, as well as being potentially lucrative. Masterworks' have really gone above and beyond with their curation of Banksy's work and their expertise in navigating the art market instilled confidence in my investment. The masterworks team provided comprehensive insights into the artwork's historical performance and market trends, adding a whole other level to my appreciation for Banksy.
Trade Art and Invest with Masterworks Masterworks is an award-winning mobile investment platform that makes it easy for everyday people to invest in...