Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vinovest, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is just ok. There is not a lot you can do on the app. Extremely basic point and click. No planning no research no real value other than to see point in time data. Also there doesn’t seem to be any support to projected returns. Sometimes my wine is positive and then negative. No real reason supporting why. Additionally chat/email support is pretty slow and basic. I haven’t spent a lot of time here so maybe it’s better than my experience but everything is underwhelming.
I love love love the idea behind this app. What a great way for someone to get into wines for the first time. I popped in a few grand and let it do it’s thing… The charts are god awful. Zero interactive function at all - though they’ve repeatedly said they’re “working on improving them.” When? Like an actual date, please? The returns are worse. I have a managed portfolio, and they’ve made 4 different purchases for me. -2% -7% -9% and -26% returns on those purchases…. and I have the pleasure of paying a monthly fee for the privilege. Investing in wine sounds like a lovely idea… but so far, I think I should have just invested in a pickle jar and buried the cash out back. The returns would have been better, and I wouldn’t have to pay a monthly fee for the service. Love the idea. Disappointed in the execution.
Vinovest is an essential app for building out your wealth. Whether you’re new to wine or know a lot about wine—the app is easy to understand and invest at all price points. I’m currently enjoying their trading feature and will continue to use over the months to come!
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