Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Department of Health (Victoria) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Our MCHN recommended we use the app and we were excited at the prospect, but ultimately disappointed. There’s no connection with our MCHN, so the app’s use is purely for informative purposes. The weight tracker is unusable. The centiles do not correspond to the WHO data and the y-axis indicates that a 5-month old will be less than 2 kg! When you enter your child’s weight the app calculates the centile but this value doesn’t correspond to the lines on the chart (eg baby is on the 50th centile but the app shows ~98%). Ultimately this app is a disappointment at best and entirely misleading to new parents at worst. I wholeheartedly do not recommend that parents use this app in its current state.
Not a bad app which seems to have worked well for the last two years I’ve used it. Recently it kept crashing when I opening it so I deleted the app and downloaded it again. I’ve lost the info in the growth tracker from my first son which is annoying because I was only using the app to track this info as I wasn’t able to have face to face appointments with the nurses due to covid. Would be good if you could create a profile so this info is always available.
Started using app and looked promising from the beginning. Nice user interface, easy to navigate, some good info. However, couple of areas need improving: - growth tracker - doesn’t calculate weeks/months based on birth date so milestones added get incorrectly labelled for weeks and then compares to the wrong percentiles. Not able to change/update manually. - vaccination tracking / reminder - where is it?
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