MCH App

Department of Health (Victoria) · iOS

MCH App

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

MCH App screenshot 1MCH App screenshot 2MCH App screenshot 3

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does MCH App Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
1.9 (175)

Rating Distribution

1.9
★★☆☆☆
175 reviews
5
63%
4
11%
3
9%
2
6%
1
10%

Top Countries

🇦🇺 AU
Reviews (3)
☆☆☆☆shaunst881/29/2023
Mostly useless for weight tracking

Our MCHN recommended we use the app and we were excited at the prospect, but ultimately disappointed. There’s no connection with our MCHN, so the app’s use is purely for informative purposes. The weight tracker is unusable. The centiles do not correspond to the WHO data and the y-axis indicates that a 5-month old will be less than 2 kg! When you enter your child’s weight the app calculates the centile but this value doesn’t correspond to the lines on the chart (eg baby is on the 50th centile but the app shows ~98%). Ultimately this app is a disappointment at best and entirely misleading to new parents at worst. I wholeheartedly do not recommend that parents use this app in its current state.

★★☆☆☆nic.ala3/20/2022
Room for improvement

Not a bad app which seems to have worked well for the last two years I’ve used it. Recently it kept crashing when I opening it so I deleted the app and downloaded it again. I’ve lost the info in the growth tracker from my first son which is annoying because I was only using the app to track this info as I wasn’t able to have face to face appointments with the nurses due to covid. Would be good if you could create a profile so this info is always available.

★★☆☆☆Shrek or Becks7/16/2020
Looking promising......... disappointed

Started using app and looked promising from the beginning. Nice user interface, easy to navigate, some good info. However, couple of areas need improving: - growth tracker - doesn’t calculate weeks/months based on birth date so milestones added get incorrectly labelled for weeks and then compares to the wrong percentiles. Not able to change/update manually. - vaccination tracking / reminder - where is it?

Version History (35)
1.6.41/13/2026
1.6.311/26/2025
1.6.22/24/2025
1.6.01/25/2024
1.5.98/16/2023
1.5.87/12/2023
1.5.75/30/2023
1.5.65/17/2023
1.5.512/1/2022
1.5.411/15/2022
Available In (1 Countries)
🇦🇺 Australia
Supported Languages (1)
English
App Details

The MCH app provides reliable information that Victorian families can use every day. You can help your baby's sleep with the new "Sleep and Settling"...

iOS App ID
1344022465
Content Rating
4+
Min OS
16.6
Size
31.3 MB
Publisher
Department of Health (Victoria)
Au