Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Doctor Yum · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was excited about this app and really wanted to love it. I work with clients who want to change their way of eating. Some do not eat certain foods due to intolerances or allergies. Unfortunately it appears that to build a recipe, an ingredient from every category must be included. This doesn’t work for everyone. Love the concept and would recommend to clients if it had the option built in to truly be customizable in every category.
Most weeknights, I'm in a rush to get SOMETHING on the table for my family. This is a fabulous tool that is fully customizable. It allows me to choose what I have on hand, or I can plan my shopping list based on the endless combinations in the recipes.
Love the M3!!! Look in the pantry or Fridge, tap, tap, tap...and Bam!!! There's lunch or dinner. It's easy, fun, and tasty!!!
Here at the Doctor Yum Project we believe that cooking does not have to be complicated in order to be healthy and delicious. That's why we have design...