Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Electric Power · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They need to update the app to show how your payments are made (debit card with last four numbers, or last four of bank acct number used). I made a payment this morning and can’t remember which bank acct I used. Never got a confirmation email after the payment was made either. I also don’t see it showing up in either of my bank accounts, but my AEP acct balance is $0 on the app. I called PSO and they can’t see how it was paid either. This seriously needs to be changed. This is f*ing ridiculous. Every other bill I pay shows where the payment was made from except for this one.
Power went out during a biblical storm, was fixed while the storm was still happening. Don’t know if it’s just because I’m new to Oklahoma or whatnot, but apparently these guys will go out during absolutely anything. Nothing but respect.
I like this app however one of the main reasons I go to your website is to look at my energy usage. I enjoy being able to see my usage day by day and i really wish this app would support that otherwise it’s not bad.
Welcome to a better way to manage your account with our customer mobile app. You can view and pay your bill, report an outage, check outage status, ma...