Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Electric Power · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I never know what to expect when I check my Bill. It’s like I’m getting ready to either be happy or be mad!!! No matter what I do to try and save Energy it NEVER works!!! I just gave up on trying…it is what it is…right??? 🥱🥹😣
Worked alright for a bit. One day facial recognition didn't work and prompted me to sign in. After having to reset pass. Now says oops info cant be loaded. Called customer service who claims issue was sent to IT staff. Said I would be contacted... never have.
Most other utilities apps on phone offers faster bill pay, but AEP it still sends us to billmatrix and customers like myself have to input every information including our account number which should automatically appear. This is a big deal which would have resulted 5 stars but honest feedback was needed. This is a good app especially for account information and outages.
Welcome to a better way to manage your account with our mobile app. You can report an outage, check outage status, manage your accounts and more! Use...