Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Electric Power · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We should not have to log into the app to get outage updates. Get w the times AEP 🤷🏼
No acct no works, no meter no works, no phone number works, exactly what does the app actually do, nothing!
Thank you, AEP! Love having the app over having to use the website. Convenience at my fingertips!
Welcome to a better way to manage your account with our mobile app. You can report an outage, check outage status, manage your accounts and more! Use...