Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Electric Power · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve always pay my bill thru the app. But lately I’ve been try to access the app to review or pay my bill, but every time I try to login, it keeps saying, “Oops, something went wrong. Please try again later” or something like that! Annoying! PLEASE fix this issue! Thanks.
Last week we had power outages throughout Indiana. We lost power for 15 hrs and appreciated the very hard work of the crew. However, the app was of no use to us. Kept getting window saying Oops something went wrong. Try later or dismiss. Couldn’t get info where outages were so I had to rely on my brother who had power to check how long power would be out and estimates on having power back. Today I tried and finally gave up trying to pay my bill while on the road. Will have to wait till I get home to pay it on my laptop which will be in few days. Ugh!! Fix it please.
I have used the I&M web sight on all my devices and have been pleased. I was notified today of the app version and downloaded it to my phone. The problem I have with it vs. the web site version, is that you cannot not use it to see power outages other than your own. I may be missing something, but I can’t find anything. I have other properties that are of interest other than the one that is registered with this app. I will continue using the web site which I think is outstanding.
Welcome to a better way to manage your account with our customer mobile app. You can view and pay your bill, report an outage, check outage status, ma...