Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CenterPoint Energy Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App isn’t working stating login is incorrect. However when I go to website and put in same login information on website I have no problem’s logging in. App isn’t working properly this needs to be looked at!
I’m able to view my bill and all the pdfs and my usage but when I click on pay my bill, it won’t allow me to scroll down far enough to click the pay now button, which is half the reason I got the app. And it doesn’t take me anywhere when I click on feedback to say this, which is why I’m posting it here. If I can pay on the app, it’ll be a 5 star!
Certainly appreciate having the app, but the point of utilizing face ID for logging in is to eliminate the need for inputting a password. Currently, the app makes me input my password and then utilizes face ID to log me in. Which is very counterintuitive. Also, when clicking the “Pay Now” button to submit a payment, there’s no warning that you’re about to finalize the payment. Once you hit “Pay Now”, it truly means that you’re paying now lol. I believe to increase user friendliness there should be a, “Are you sure you would like to proceed?” type of message right after hitting “Pay Now.” Other than that, it’s a clean app and fairly straightforward. Thanks!
CenterPoint Energy’s mobile app offers a convenient and easy way to pay bills, view usage, report outages, and view billing activity. Customers can qu...