Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Electric Power · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have never deleted an app so fast but not fast enough. I was still robbed! “Make payment”means We will empty your bank account and keep going!!! Not only did I have an overdraft fee from my bank!, Apco resubmitted the fictitious payment for yet another $30 overdraft fee!! My bank just reversed the first overdraft fee (a one time courtesy) Apco charged me $10 for bad check, will not accept checks or debit/charge card for 6 months due to “bad”check! Remittance must paid by cash, certified check or money order!! Also I cannot participate in any payment extension or payment plan because of this “bad” check. Thankfully ,I was able to contact a very helpful and competent Apco employee at the 800 number that was able to override the $10 fee enabling me to schedule payments again! Now I hope that my bank can reverse this $30 overdraft fee on the same check!!! Unbelievable! Fasten your seatbelt before you use this app !
This app doesn’t work - neither does the website. It seems others have been having the same issue for awhile ever since updating a website. You’d think with the amount of electric bills plus a recent upcoming rate increase they could improve customer service. This past bill after waiting an entire month thinking surely things would be fixed to pay my bill - didn’t happen. This results in having to write a check and mail or call which is all automated and takes FOREVER on top of an additional charge. Get it together for your customers. Every other utility company I deal with around my area has a functioning website for customers at the least.
I have used this app for a long time and haven’t had any trouble until now! Every time I go to look at something or for instance I’m trying to add an account number I get the same thing over and over and it says “OOPS! Something went wrong on our end, try again!” I can’t even login now!!! Very frustrating!!!
Welcome to a better way to manage your account with our customer mobile app. You can view and pay your bill, report an outage, check outage status, ma...