Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Family Dollar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love this app. And I love family dollar. I have a big family so I save money on a lot of different things from baby items, to household cleaning supplies to even cute little gifts... The little spin slot machine thing is pretty cool and a nice touch. The scanner is a nice touch. Now... the only thing I don’t like is the search bar. Can you guys please make it more user friendly? Like, if I want deodorant or toilet paper... why can’t I just type “toilet paper” or “deodorant” and all the relevant coupons pop up. I don’t like that you have to type in the BRAND NAME. I’m a mom on a budget, a lot of times I don’t focus on brand names, I just want the deal! I feel like sometimes I miss out of a lot of good coupons because I can’t search the app for the actual product name instead of brand name. Plus who has time to search through all of your great coupons anyway. I feel like with that change, I’d be able to shop more efficiently. Until then, I’ll keep using the scanner feature.
The Family dollar in Adairsville Ga. is amazing! Those ladies are wonderful, they are always willing to go out of their way to help you find things and they ALWAYS have a kind word to say!!! That is why I will drive 35-40 min out of my way and drive past the family dollar in my own town to go there. However, the family dollar in Cartersville has the rudest staff of people I have ever encountered. And the worst one is the person you hired to represent your company. Beth and I have had several encounters that have been less than civil!! She has accused me directly in front of other customers of try to return items that did not belong to your store, when in fact I had proof of my purchase, but I did grab the wrong item out of my car, I just needed to switch them and she would have seen my mistake and HERS! But instead she was yelling and making a seen and told me and my 5yr old child that we”better NEVER” come back in her store and she was calling ALL the stores around the area to warn them about me. This is not the only bad incident or encounter we have had with her, I have called and emailed your corporate more than once and NEVER once did I get a response. So now if there is anything I really want or need from your store I will drive to the Adairsville store.
I have been shopping this store 2-3 times a week for several years. I had quit shopping here for a while because a new manager came in and on my first encounter with her, she accused me of stealing. I carry a messenger bag with me all the time. She told me I would have to take it back to my car or leave it with her. I told her the reason I don’t leave it in the car is the same reason she was so aggressive with her accusations, this is a rough neighborhood. She also told me she would NOT be responsible for it if I left it with her. Did I mention the messenger bag in question is a $2000 Louis Vuitton bag? This experience made me switch to another Family Dollar. I shopped that one for a few months until I walked in one day and there she was. She had transferred. I saw her and walked right back out. I can finally go back to MY store. It was a good day. Since then, everything has been perfect in my local store. I recently opened a business in the same shopping center so now we’re all neighbors. Jeffery is the greatest salesperson. He always warmly greets me and is the sole reason I have the Family Dollar app on my phone. I LOVE everyone employed at this location. Trista is fantastic. If these employees get any better, I might have to start recruiting. Of course then, that horrible woman might come back and I can’t have that. Looks like your employees are safe for now. I can’t say enough about this location. This group of employees truly makes my life easier and for that, I am eternally grateful. Keep up the good work East Ridge! Sincerely- Luke Stewart
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