Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dollar Tree Stores · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As much as I love Dollar Tree, I feel like the app is useless. This can go in many different directions as this app has so much potential, they only show you a fraction of what product stores nearby you sell, so out of the thousands of products in store, the app will show 1/10 of it, you can’t buy anything on their app minimum quantity or no minimum quantity, and the app is inaccurate, showing no stock on products that in-stores do have. A feature I wish existed was a buy online and pick up in store option was available, the amazing store prices online and just show up and pick it up, no long lines and strain on store fronts and price gouging or restrictions to how much you can buy one item. Please do something with this app, you have the funds to do so.
In a world filled with things like over priced coffee. This is my favorite place to go. Lots of crafting ideas and tons of stuff to make you feel like a girl or a man. Plus stuff for your fur or furless family too. Hopefully they will all have a fridge section. I am sorry for the days I was so poor that I took things to survive. I still shop there even when I have money to repay the fact they never put me in jail when i took what I needed. I confess today openly to get others to do the same and to heal us all. No shame for the poor in the same situation the wealthy would do the same. I have stood on many street corners as a woman to prove a point the men get far more money then the woman do. They judge me think I am an addict. Nope I stand out there now so god can judge them I am saved. They are not. Or they would help others. Being wealthy is a crime against god
This app is absolutely horrible and worthless. You can’t add anything to a cart, place orders, or even learn the skus of products. There are many things that exist in stores not on the app, and many things that are on the app that are not in the stores (what the heck?!). It’s the end of October and almost none of the “normal” Christmas items that we usually buy in bulk for our organization are available on the app or online- it makes no sense. It’s clear why Dollar Tree and the associated stores are performing so horribly right now…. They desperately need a new CEO and new management that won’t change the things that once went very well for the organization or else some people will never again step foot in a dollar tree. They’ve taken many giant steps backwards into the 1990s… especially by rolling out an app that is literally worthless in terms of helping customers find products that 1.) are actually available to buy and 2.) allowing them to actually buy them (and pick up in store or get ordered to store). There is no company I know with a worse app than dollar tree… even many of the super small companies that have apps have a better one than dollar tree!
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