Ibotta: Save & Earn Cash Back

Ibotta, Inc. · iOS

Ibotta: Save & Earn Cash Back

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Ibotta: Save & Earn Cash Back screenshot 1Ibotta: Save & Earn Cash Back screenshot 2Ibotta: Save & Earn Cash Back screenshot 3Ibotta: Save & Earn Cash Back screenshot 4Ibotta: Save & Earn Cash Back screenshot 5Ibotta: Save & Earn Cash Back screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Ibotta: Save & Earn Cash Back Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.02

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
60.0K
Rating
4.8 ★(1,964,355)

Rating Distribution

4.8
★★★★★
1,964,355 reviews
5
1%
4
1%
3
3%
2
9%
1
86%

Top Countries

🇺🇸 US🇪🇸 ES

Rankings

Category Rank
#142
Reviews (3)▼
★★★☆☆^*frogger*^2/17/2026
App needs work

The concept is fairly simple. The linked accounts should be very simple. You link your reward account from say dollar general, Winn Dixie, or whatever store. You shop and receipt is atomically sent to Ibotta. They then check for items you purchased with items that provide cash back. Sounds great except a lot of the times they miss a lot of items that are supposed to give cash back. Also when I go on to Ibotta app and manually load each cash back item for Walmart. I get maybe 7-10 items checked off. Then there’s a pop up saying something went wrong. This has happened every since day one of using this app. I’ve had it for around a year. Now I’m unable to check off anymore items. I have to completely close out app and reopen it. to begin checking off items again. Thats until the last 3 or 4 times I went onto app. Now that doesn’t even get it to allow me to start checking off items again. So I have just about stopped using this app. Bing the search engine app has something similar. so does Walmart app and there’s other. Until this issue is resolved, I’ll be shopping with another cash back app. Update app is still having same issue as stated above. You can check off 5-10 items, then get an error message. Close app and reopen still unable to check anything off. I rarely use the app now and this is 100% the reason why. I have a little money saved up in the app so I’ll still periodically check it and submit receipts. But if it’s not fixed by time I hit the minimum $20 cash out. Then I’ll probably remove it just to keep from raising my stress level

★★★★★MommaBurd845/25/2022
An amazing app

Edited: whatever was going on with this app seems to have been straightened out! It has been working consistently for a few months now! Thank you thank you!! I love this app and am excited to be able to rely on it again! I have used this app for YEARS! It has been my very favorite rebate app! It is the only one I use anymore but that may be changing. I’ve heard great things about fetch and I think this might be the end of the road with Ibotta sadly. It used to be easy and trustworthy, now when I submit my rebates I always ALWAYS make sure to go back and make sure I got the right credit because 9 out of 10 times I won’t. The rebates match up, it reads the correct credit upon submission but when the money credit actually goes into my account it’s not the right amount anymore. Then you have the fun experience of going back and forth with customer service to get your credit.. sometimes they just give it to you and sometimes you have to send them pictures and bar codes ALL OVER AGAIN. It’s incredibly frustrating and time consuming. If this happened once in a while I wouldn’t care, that’s life. But like I said, it’s nearly every single time. To the point where if it actually does go through correctly I cheer haha. I love Ibotta and I want to stay with them, please fix whatever you changed and go back to whatever worked before.

★★★★★EOD wifey3/18/2019
Saves money!

This app has been great to me! You get money back for buying certain products that they advertise for companies. Essentially, it’s like retro coupons, so instead of just not spending the money in the first place, they just say “hey, if you buy this, we’ll replace a few cents of what you’ve already spent”. You just have to make sure your “coupons” are added before you shop, or scan. It’s also great for stacking when stores have good sales going on. Sometimes you get store discounts, plus the money back on Ibotta. That is a little bit more work though making sure everything matches. I’ve been using Ibotta for just over a year and I’ve made 115$ so far. I cashed out around 110$ and transferred it to PayPal. That was the easiest way for me to spend it, without getting the runaround with gift certificates, which people seem to have issues with- reading reviews. The money was immediately transferred, and I spent it shopping online the next day! 115$ in a year isn’t a lot, but considering I didn’t have to do much to get it, I can’t complain! The only thing that I would like to see changed is on the the stores that you can connect your rewards cards to, it would be nice if you had the option to manually scan receipts as well, because they don’t always automatically give you everything you’re supposed to get from your receipt. I’m not gonna cry to customer service over a few cents here and there, but it would be great to have a little bit of the control back in that area like we used to. Other than that, I love this app! Thank you, Ibotta!

Version History (666)▼
6.352.09/2/2026
6.351.08/26/2026
6.350.08/19/2026
6.349.08/11/2026
6.348.08/6/2026
6.347.07/29/2026
6.346.07/22/2026
6.345.07/15/2026
6.344.07/8/2026
6.343.07/1/2026
Available In (1 Countries)▼
🇺🇸 United States
Supported Languages (1)▼
English
App Details▼

Top Ibotta users earn over $100 per month. Join the millions of savers earning cash back on everyday purchases simply by redeeming offers with Ibotta....

iOS App ID
559887125
Content Rating
18+
Min OS
16.1
Size
196.1 MB
Publisher
Ibotta, Inc.
US