Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Five Below. Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Both the app and the website has issues. I am trying to make a large order both in store and shipping and when it comes to checking out, I keep getting an error message after inserting payment. I have tried two different payment methods and no luck. So now I have a cart full of merchandise that I can’t purchase. What the heck.
This new app is super fun! Love the new wishlist, swipe to like my fav products. Taking it with me to the store was such a surprise because I could scan and find the price when I wasn’t sure while shopping in person. Heart your reboot and keep the squish and dumplings coming!
I love Fivebelow but as someone who is not mobile at the moment, online shopping is very helpful. I just can’t see a lot of the images for the items you’re selling on your website.
Shop cheap toys, candy, tech, games, beauty, and room decor with the Five Below app. Big finds, little prices, and a whole treasure hunt in your pocke...