Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sequoia, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m running this app on an updated phone that’s only been out like maybe 2 years. It’s impossible to find a simple profile or account settings and my medical cards aren’t even showing up. Also, the slide down notch at the very center top of the Home Screen breaks if you use it and gives you a blank blue (their specific shade of blue to set them apart from other blue apps) screen with literally no way to return. You literally have to force quit the app. That’s a glaring issue for an app with a main button or slider on a home page. It’s purely aesthetic over functionality and I’m getting tired of seeing this sort of thing in apps that you need to be able to use when the time comes, such as insurance cards, I don’t need blog post prompts promoted more than necessary features that are supposed to streamline medical and financial services in your life. A card would be easier.
This app has made it super easy for me to view my HSA, 401k and commuter balances in just a couple of clicks. I wasn’t sure if I had enough money in my HSA account before a doctors appointment so I was trying to log into my account on my computer and couldn’t remember my password. I logged into the Sequoia app easily with thumb print recognition and could quickly view how much money was in my HSA account. Also- It’s about time we are able to have all of our healthcare information in a modern app instead of physical benefit cards!
While on vacation in Hawaii I developed a rash that started to become super painful and looked like shingles (yikes). I have Kaiser and being out of network, I assumed it would cost a ton to go to the doctor but I remembered that I could use my Sequoia app to access Kaiser’s virtual care and was able to setup a video appointment that same day. My doctor confirmed that it was shingles and was able to send a prescription to a pharmacy right next to my hotel. Not ideal to get shingles in Hawaii but I was so grateful I could access the virtual care and get medicine immediately so that I could enjoy my trip! Thanks Sequoia!
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