Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗McGriff Insurance Services, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is very slow with long wait times between page loads made even worse if you have to switch to another app and come back. Password creation is not compatible with password managers. Notification Center requires too many steps to read and delete messages. Can’t set preferences for the types of notifications you can receive. Everything is manual - action > link to external website > come back > wait forever to load > tell the app you did the action. If I wasn’t forced to use this app, I wouldn’t.
Please give the option to select all messages and mark as read and/or delete them all. Having to go through each one individually and say whether or not you want to delete them is tedious.
This app is good when it works. It is very slow.
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