Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Walkingspree · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of the worst step tracker apps I’ve encountered. My workplace used this app for walking challenges a few years back and I had to bow out after several back and forths w customer service being unable to sync properly to my Fitbit account. It felt like I was dealing with a ragtag handful of developers playing guess and check to troubleshoot. Three years later, I decided to give them another shot for another company walking challenge. The latest version is as terrible as the first. So many problems just logging in. After getting past that with the help of support, the app is still awful. Crashes EVERY time I click on Profile. Difficult to navigate. Terrible UI. Even the website doesn’t have a mobile version. Complete amateur hour. In tech, three years with no improvement would normally mean a sudden death. Walkingspree’s only edge here is that it isn’t widely enough used for people to shut it down.
I enjoy getting my email notifications... and wondering if you might consider changing the layout.... many people, and I for one, glance at emails. In the Walkingspree emails there is valuable information for getting people moving, including families. Maybe put the participant’s name at the top with the great suggestions underneath their name and then the participant’ stats at the bottom... most people, I would guess, want to see their stats, but don’t even read the suggestions because they are clear at the bottom. The current layout of the email, with the suggestions at the bottom, may not encourage people to scroll to the bottom. Just a thought! I am a nurse and a health coach, and always thinking of ideas for encouraging people! Thanks for reading 😀
My employer has used this for the last few years and has offered incentives if we met step goals. I guess it would be easier to work an extra two hours if I really wanted that quarterly $50, but I was so proud of earning my 10k average step bonus! Very sad that they will no longer be continuing the program. It was something that really made me feel valued as an employee. Hopefully I can keep walking spree and can average my steps to keep and maintain personal goals. If not, it was fun while it lasted. Some ideas for future... I would love to see an average sleep incentive! It’s common knowledge that good sleep hygiene makes for a healthier, happier and much safer workforce. Why not incentivize it?
Walkingspree: Making Workplace Wellbeing Engaging, Rewarding, and Fun Walkingspree partners with employers, health plans, and sponsoring organization...