Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles Curtis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like this app. The workouts are really challenging but they’re fast paced and go by quickly. Charlie is good at explaining the exercises and doesn’t do any of the typical (annoying) motivational statements during the workouts, which I appreciate. I’ve been using the app for about 3 months now and feel much stronger and my body is getting more lean. So glad I found this app, will definitely keep using it for a long time.
Indoorphins literally changed my life! Since starting the program about a year ago I’ve lost about 20lbs, reaching my goal weight! And I gained so much confidence! Charlie’s program is perfect for people like me who don’t have a lot of time to spend working out but who are looking for an intense but fun workout to do at home in under 30 minutes. I’m so grateful to Charlie and Indoorphins! I wish I could rate this higher than 5 stars!!
Indoorphins workouts are the best for your physical and mental health. Charlie will help you feel good about your workouts and help you reach your goals. Easy to use and workouts can be done anywhere.
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