Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Infectious Diseases Society of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When looking through the antimicrobial tab and checking out Vancomycin, dalbavancin, and Oritavancin I was shocked to find that the infusion related reaction that can occur with these agents was titled “Red Man Syndrome” which is absurdly insensitive and inappropriate to the Native American population. I would strongly advice you all to re-word this adverse reaction.
Must include recently updated guidelines to be more useful than a Google search -- at minimum a link to the journal page. The very first guideline i looked for (NTM) linked to the archived 2007 version although the new guideline was published more than 4 months ago. Conversely, the search function is VERY helpful since it retrieves references to a search term in multiple guidelines.
App is very clunky and not super user-friendly (similar to ACC app). Good resource though..
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