Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American College of Physicians · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Outstanding content, and frankly worth the high cost. Anyone certifying or renewing certification absolutely MUST get this, not to even mention the hundreds of CME hours included. It is astounding how well the content is compiled and cross-referenced. I wish other subspecialties would reach out to ACP and license this outstanding platform. One limitation of its GUI, however, is the lack of support for split screen display on iPads.
But the long awaited highlighting function is still fairly awkward, especially changing colors. Can’t you just add a small floating button on the side to easily highlight with Apple Pencil or finger?change and add colors, etc?
The overall app is great! It’s easy to navigate & use right from the get go. Everything is easily accessible except module quizzes that are put out by my residency program. The only fix I think needs to be made is easy highlighting. I find extremely difficult to do it while on my phone & I spend sometimes to long on that simple task.
This app supplements the online version and is included with the MKSAP 19 Digital, MKSAP 19 Complete Green, and MKSAP 19 Complete subscriptions. Simpl...