Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hong Kong Airlines Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
can do nothing at all,waste of time
The app has a check in button but it literally does nothing. This is the essential function of an airlines app and they can’t even do that right
This app requires you to create an account. After you fill in all of your personal information, it says it is going to send a confirmation email to allow you to use the app. But the email never arrives. Their web site has the same problem. Coincidence? No, because the app appears to be largely a Webkit view that wraps their web site in an app shell. The English translations are... well, bad. “When did you born?” We all localize our apps but when you do, please use a professional translation service, not Google Translate.
Hong Kong Airlines is a full-service airline incorporated and registered in Hong Kong in 2006. Ever since then Hong Kong Airlines has grown to become...