Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗China Southern Airlines Company Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has improved quite a bit. The English version has been updated and now there is a lot of functionality. I’m able to book flights, redeem points and miles earned, change seats etc. just wish there were a way to upgrade seats to different cabins in the app such as Economy to business class.
If you buy through the app, you can pick your seats ahead of most other customers. This can be a huge perk. Mobile boarding pass doesn’t work at most airports, but it’s still worth using the app.
If this app were simply useless, then it wouldn’t have wasted any of my time. Instead, it led me on. I entered my confirmation number and it pulled up our itinerary and gave the option to check in and to select seats. Once I selected our seats, the app required a barrage of information including our passport numbers and expiration date. Only after I entered all the information did the app inform me that I could not check in online and would have to go to the desk at the airport. It didn’t save my seat selection. Later on, I attempted to check the status of our flight. I tried multiple search options but they all told me our flight didn’t exist. This app is a complete waste of time.
China Southern Airlines mobile portal is a multifunctional business platform, which includes flight booking, travel guide, mobile check-in, membership...