Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗China Eastern Airlines Co.,LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The China Eastern Airlines have two different apps in different Apple store. For example, if you download the US version, it will not get updated to the same latest version as the Chinese version. It crashes from time to time and you need to keep the screenshots of your order number.
After tinkering around with the default Chinese version, I finally guessed the right buttom for language selection and yes, English is there. A suggestion for the coders: Put the symbol of language selection in the opening page, or write « English « instead of using Chinese caracteres that foreigners will not understand.
This is easily the worst travel app I have ever used. As an English speaker it is almost impossible to navigate as it only displays in Mandarin when you open it. Once you do eventually find an English menu the app is not mobile friendly, so navigating it on an iPhone 16 pro is extremely cumbersome. The app often requires you to perform sliding motions instead of just clicking on choices. Finally, often times the act just freezes and provides no feedback as to why it won’t process a choice. Whoever programmed this app should be fired immediately.
Headquartered in Shanghai, China Eastern Airlines Co., Ltd. (CEA) is one of the three major airlines in China and is the first Chinese airline to be l...