Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thai Airways International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
God forbid if you need to reset your password. The whole process is broken and keeps sending me back to the 1st step. On top of that, the so-called 24 hour call center will never pick up your calls. No support in other countries neither. How the most loved airlines has fallen in the past 20 years. This is just sad.
The app and website have different birthdates in my account. The website has my correct birthdate but the app shows a different birthdate. Very strange, I’ve never seen this with any other airline I’ve flown. This will be my first time flying Thai air so I hope it’s just a glitch in their app and doesn’t affect my flight.
The app updated and lost all my registered future flights that I have to manually add again. After couple of days, error codes was displayed saying there’s something wrong and I couldn’t access anything for days that I was abroad. I decided to uninstall the app and reinstall it just for it to not let me log in with my ROP ID and never sent me the PIN when I chose to reset it. Why broke what’s already fine to use? How could this update be an improvement with how unstable it is? Do you not have any testers?
Discover the all-new THAI mobile app experience. Effortlessly explore deals and promotions, book flights, manage your check-in and reservation and ea...