Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health Advocate · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why am I sharing my data if I have to manually enter it into challenges anyways? You'd think 10k steps and 18 miles of biking in a day would count for something but nope, worthless unless you go out of your way to enter manually, daily to a challenge.
App crashes and can’t get past the log in screen.
Everyone I’ve spoken with at Health Advocate always sounds extremely agitated that you are calling. Had someone be very sarcastic to me when I asked what I guess was a stupid question? Extremely unpleasant and I’d rather just deal with insurance on my own, which is really saying something.
Health Advocate’s new app makes healthcare easier for members. As a Health Advocate member, it puts our experts and resources right at your fingertips...