Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health Alliance Plan of Michigan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App rarely works. Had to use the actual site and that barely worked . Don’t even bother with it.
The app interface does not totally match to the website. Some functions on the website cannot be accessed in the app, for example: my card - the HAP Flex+ Rewards Card. Can’t activate it in the app and can’t access anything about this card. Had to go to the HAP website to access.
This version is an improvement but it doesn’t give the option to order prescriptions from Pharmacy Advantage, only Express Scripts. So I’m forced to use the web instead. Please add a link to PA like in your webpage.
The HAP member benefits app will enable secure access to certain member benefit information specific to a members’ health plan. For additional benefit...