Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michigan First Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a frequent user of the app. It’s essential to my family. I appreciate being able to upload checks without having to make a trip to a branch. Another convenient trick is being able to easily access my account and routing numbers. Transferring funds is super smooth as well. However , as I have multiple accounts , I would suggest a smoother transition into them. Maybe offer a screen with multiple accounts easily accessible. One issue that is overwhelming is My debit cards are always being comprised , prompting me to go inside the branch for long periods of times and getting replacements. Most of the time the machines are down or printing faulty cards, which makes the process even longer . I only mention this because time is very precious to me , as I am a very busy person and always with a tight schedule. However, nonetheless THE APP GETS FIVE STARS FOR CONVENIENCE 😄
It went from being wonderful to very frustrating. I had been depositing my pay check weekly on the app- it was wonderful, everything I had ever dreamed it would be .... Suddenly in the last two weeks there was a day hold put on my check . Inconvenient, but tolerable. Then today I deposited my check, from my same employer ( who works for your bank and writes my checks from her account at your bank ), to the same account I've had for five years and there is a three day hold.... Which is VERY inconvenient... No rhyme or reason .... I called and was told 'it happens' ..... When I asked how will I know then from week to week when I can get my check cleared ... They said there was no way - huh ?!?!?!? - That's awful customer service if you ask me . Nothing has changed with my account or my employers! I have bills and need to know when there will be money to cover them .... I know one of the main points of the app is so people are able to do their banking online and avoid coming into the branch .... I have to tell you , that this is going to be a disadvantage to us both because I will either be going back into the branch every week to have my check cashed immediately or finding another bank
At Michigan First Credit Union, we invest in technology so members have access to tools that simplify life, save time and make managing finances easy...