Michigan First App

Michigan First Credit Union · iOS

Michigan First App

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Michigan First App screenshot 1Michigan First App screenshot 2Michigan First App screenshot 3Michigan First App screenshot 4Michigan First App screenshot 5Michigan First App screenshot 6Michigan First App screenshot 7Michigan First App screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Michigan First App Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 ★(26,069)

Rating Distribution

4.8
★★★★★
26,069 reviews
5
0%
4
0%
3
2%
2
14%
1
83%

Top Countries

🇺🇸 US🇨🇦 CA
Reviews (2)▼
★★★★★Convenience Wins in My Look7/10/2020
Love it

I am a frequent user of the app. It’s essential to my family. I appreciate being able to upload checks without having to make a trip to a branch. Another convenient trick is being able to easily access my account and routing numbers. Transferring funds is super smooth as well. However , as I have multiple accounts , I would suggest a smoother transition into them. Maybe offer a screen with multiple accounts easily accessible. One issue that is overwhelming is My debit cards are always being comprised , prompting me to go inside the branch for long periods of times and getting replacements. Most of the time the machines are down or printing faulty cards, which makes the process even longer . I only mention this because time is very precious to me , as I am a very busy person and always with a tight schedule. However, nonetheless THE APP GETS FIVE STARS FOR CONVENIENCE 😄

★★★☆☆Summer163411/17/2017
Used to love it

It went from being wonderful to very frustrating. I had been depositing my pay check weekly on the app- it was wonderful, everything I had ever dreamed it would be .... Suddenly in the last two weeks there was a day hold put on my check . Inconvenient, but tolerable. Then today I deposited my check, from my same employer ( who works for your bank and writes my checks from her account at your bank ), to the same account I've had for five years and there is a three day hold.... Which is VERY inconvenient... No rhyme or reason .... I called and was told 'it happens' ..... When I asked how will I know then from week to week when I can get my check cleared ... They said there was no way - huh ?!?!?!? - That's awful customer service if you ask me . Nothing has changed with my account or my employers! I have bills and need to know when there will be money to cover them .... I know one of the main points of the app is so people are able to do their banking online and avoid coming into the branch .... I have to tell you , that this is going to be a disadvantage to us both because I will either be going back into the branch every week to have my check cashed immediately or finding another bank

Available In (2 Countries)▼
🇺🇸 United States🇨🇦 Canada
Supported Languages (1)▼
English
App Details▼

At Michigan First Credit Union, we invest in technology so members have access to tools that simplify life, save time and make managing finances easy...

iOS App ID
397680629
Content Rating
4+
Min OS
15.6
Size
141.5 MB
Publisher
Michigan First Credit Union
US