Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hainan Airlines Holding Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am fluent in both English and Chinese, but still can get the APP works the way it supposed to be. So much frustration even try to create an account. Come on Hainan Air, you need to be responsible for what you put out to make sure it makes common sense for your customers.
Problem with almost everything, sign-in, flight booking, services, connection. This app is even worse than a iOS newbie’s developing skills, your company should fire them all. Learn from name airliners Apps: Cathay Pacific, Emirates, JAL…..and so many more
Finally released a English version, I have been waiting for a long time. It’s a beautiful app with so may useful features, the UI is so clean and so simple. Recommend to all frequent travelers of Hainan Airlines 🤙
Hainan Airlines Holding Co., Ltd. (hereafter referred to as "Hainan Airlines") was established in January, 1993 in Hainan Province, China's largest sp...