Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗春秋航空 Spring Airlines · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nothing works. If you try to login with your email and password it only works on web not mobile. This iOS app is really bad
I need to use 11 telephone number to register. If you have a USA number, you couldn’t. Then how about email? You could register in browser, but you could not login in app. I don’t know the reason. Looks like they have two companies, one in charge of Japan and one in charge of china. They are not cooperating to make one experience. So disappointing. But they have some routes I need. So have to figure out how to do it.
This is the most garbage airline App I have ever used. Garbage App design and lame business process, everything has been designed is to make money through disgusting logic and invisible business policy.
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