Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rodrigo Gomez-Palacio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was searching for fitness apps on Reddit, since I’m pretty new to lifting and tracking, my main criteria was “free”. I took a shot and downloaded this and it’s pretty much everything I need. I’m able to customize workouts, add different exercises, and track each set. I would definitely recommend for all level of lifters and gym enthusiasts.
I love this app! I used to workout all the time and always wanted a way to log and track my workouts, but never found anything that worked well for me. I’ve recently gotten back into the swing of things and this has been really helpful in doing so - it’s got every exercise, seamless to use and a nice design. Not only helpful for tracking, but also reminding and motivating me to build the habit. Excited to get my bicep vein back 💪
Total fitness beginner who found this app from Reddit and have been finding it super helpful as I start trying to exercise regularly. One suggestion I have is to add another filter to the exercises for what’s needed for them, for example something like “Machine”, “Equipment” (so bands, dumbbells, etc), and “No Equipment”. This would make it easier to filter which exercises to do, depending on if you can go to the gym that day vs if you’d be working out from home with limited equipment.
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